"Frank Bettger"Frank Bettger: Is it possible for a book to get better with age? How I Raised Myself from Failure to Success in Selling does. How I Raised Myself... is a truly inspiring compilation of stories, wit, and insight that delivers an incredibly enjoying read. I only wish I had read it sooner!
Frank Bettger's book is a timeless classic. When a wonderful fellow speaker, David Yoho, told me it was the best book on sales he'd ever read, I had to check it out for myself. How I Raised Myself from Failure to Success in Selling lived up to its recommendations - and more. It's not just about sales, it's a self-help book for the ages! There are many ideas in this book that anyone in any field can relate to. Even if you are not a salesman, Frank Bettger main focus is how to achieve success in any undertaking. If you are interested in achieving success in any field I highly recommend you read this book and apply the principles within. Let's face it, when a book receives hearty endorsements from Dale Carnegie and Norman Vincent Peale, it is hard to question its merit.
What amazes me about this book is how gracefully it has aged. Even though this book was published in 1947, it is based on timeless principles that are just as effective today as the day they were written. The language that Frank Bettger uses has travelled the years quite nicely; many books from this era contain long-lost expressions and dated language that make them less relatable -- not so here. Only the dollar figures used in the real life examples give the age of the book away.
Frank Bettger's friendly, conversational style makes this an easy read. How I Raised Myself from Failure to Success in Selling works because it is principle-based and backed up with real life illustrations covering both the "what to do" and "what not to do" ends of the spectrum. Truly a classic, the applications in Frank Bettger's book go beyond sales to have a positive effect on all aspects of your life. I give it my highest recommendation!
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