"Tony Alessandra"Tony Alessandra: The Platinum Rule has taken complex psychological principles and translated them into easily understood concepts that will be valuable to anyone who interacts with other human beings! Even if you understand the concept of personalities, you are going to find tremendously useful information in this book. I highly recommend it.
The Platinum rule presents an easy to learn and apply system of personality typing based on an individual's social style and interpersonal interaction. Tony Alessandra's book differs from many other systems of personality typing in that it is based primarily on a person's observable behavior and style, rather than on their deeper inner motivations, functions, attitudes, etc. It's a great tool to use in any relationship, business or personal. I use it often and train my staff in the system. It really works and is extremely effective! Tony Alessandra's work is a more updated, refined, expanded and user friendly version of the work on social styles by David Merrill. Tony Alessandra's basic premise is that you should treat others not as you would want to be treated but how THEY would like to be treated. And the manner of treatment that they prefer may differ drastically from the manner of treatment that you may like. This is so obvious in its' simplicity I had to kick myself for not thinking of it on my own. The real greatness of The Platinum Rule is how Tony Alessandra helps you identify the differing personality types. The book has a very straightforward methodology for determining the 4 basic personality types and associated subtypes. Once you can classify individuals into the major types it becomes much easier to identify the most effective methods for relating to them. If you're like me, your relationships will explode! When I first read it, I was shocked at how accurately Tony Alessandra described each of the members of the Laugh Doctor team as we related to the major personality types. I only wish that I had come upon this text earlier as it has been so important to my business since. This is a very important and practical text for anyone who has to deal with diverse styles and motivations either in business or in their personal lives.
Tony Alessandra has written a classic book, that belongs in your personal library. Your relationships, whether business or personal, will soar!
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